<p>Since its birth in 1988, the &quot;996&quot; has been loved by people as a long-selling model representing New Balance. The special website has been launched.<br>AGENCY : BOOMER / PRODUCE : Naoyuki Akiba (BOOMER) / PROJECT MANAGEMENT : Yuta Fukano (BOOMER) / ART DIRECTION : Yoshihiro Kato (OFFIBA) / PHOTOGRAPHY : Tetsuo Kashiwada / WEB DIRECTION : Tatsuya Mizuguchi (IN FOCUS) / WEB DESIGN : Wang Shuqiang (IN FOCUS) / DEVELOPMENT : Taro Yoshimura (baqemono) / WEB PROJECT MANAGEMENT : Keita Yamamoto (IN FOCUS)</p>
<p><video src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/cdd16e04-125e-4ff7-8be8-280a1014d3d0/nb_996_1.mp4" controls poster="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/122760ff-0171-4ba6-a971-a44925852906/poster_nb.webp"></video></p>
<p><img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/2527fce4-6e54-4376-b930-253b6d349a83/nb_996_sp.webp" alt="nb_996_sp.webp"></p>
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<p><img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/5f98ac42-4981-452b-b495-359012cdcd62/nb_996_3.webp" alt="nb_996_3.webp"><br>
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/2a960cac-3bde-470a-b705-068a955ccd08/nb_996_4.webp" alt="nb_996_4.webp"></p>
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<p><img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/e7221950-3d73-4198-92d7-ce424161cf13/nb_996_5.webp" alt="nb_996_5.webp"><br>
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/0af71c74-a1eb-4625-9a90-9aa059b67e6e/nb_996_6.webp" alt="nb_996_6.webp"></p>
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<p><img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/d1310ef1-fd19-4db5-8523-aaa70695f191/nb_996_2.webp" alt="nb_996_2.webp"></p>
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Since its birth in 1988, the "996" has been loved by people as a long-selling model representing New Balance. The special website has been launched.

New Balance 996 New Standard

<p>The corporate website of &quot;Asobi System,&quot; a culture production company that supports &quot;HARAJUKU CULTURE&quot; and other proudly made-in-Japan content and creates new &quot;asobi&quot; in the world, has been renewed.<br>
<br>CREATIVE DIRECTION : Tadamasa Iguchi (IN FOCUS) / WEB DIRECTION : Yujin Hosoya (IN FOCUS) / WEB DESIGN : Yujin Hosoya (IN FOCUS), Wang Shuqiang (IN FOCUS) / TECHNICAL DIRECTION : Junichi Tomuro (IN FOCUS) / PROGRAMMING : CREBAR FLAVOR., Junya Ohara (IN FOCUS) / PROJECT MANAGEMENT : Keita Yamamoto (IN FOCUS) / SUPPORT : Emi Takahashi (IN FOCUS) / DIRECTION : Yoshinori Kataoka (IN FOCUS) / EDIT : Haruna Kitagawa (IN FOCUS)</p>
<p><video src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/11881032-c06a-4809-94b1-90873a6af8dc/asobisytem_1.mp4" controls 
poster="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/9420053f-c36c-4369-a002-8110fa3fa93b/asobisytem_1_poster.webp"></video></p>
<p><img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/9ccce05b-91c5-4843-9f6a-1eb966bafef6/asobisytem_sp.webp" alt="asobisytem_sp.webp"></p>
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<p><img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/e9a8a826-eb88-4a95-b62e-b78f45d0ca7c/asobisytem_1.webp" alt="asobisytem_1.webp"><br>
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/7d5d6f6a-ea60-41b0-89c6-613e38631874/asobisytem_3.webp" alt="asobisytem_3.webp"></p>
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<p><img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/455bf3bc-8099-4111-a888-53e601d9528b/asobisytem_4.webp" alt="asobisytem_4.webp"><br>
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/7307dbd6-204b-4136-bc28-f9c53ebfc44e/asobisytem_6.webp" alt="asobisytem_6.webp"></p>
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<p><video src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/f0637d02-00e0-40ab-8065-9007fde765b1/asobisytem_7.mp4" controls
poster="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/b12b5e98-32b8-4a13-aac1-6de42d16c85e/asobisytem_7_poster.webp"></video></p>
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The corporate website of "Asobi System," a culture production company that supports "HARAJUKU CULTURE" and other proudly made-in-Japan content and creates new "asobi" in the world, has been renewed.

ASOBISYTEM

<p><span class="u_ja">1988年の誕生以来、ニューバランスを代表するロングセラーモデルとして愛され続ける「996」。発売から35周年を迎える今年、世代もライフスタイルも異なる “996 Lover”たちに「なぜ、幅広い世代で長きに渡り愛されてきたのか？」を問いかけるスペシャルコンテンツ「Why 996？」が公開されました。Webサイトの制作を担当。デザインとシームレスな設計により、ギャラリーを見ているような没入感を演出しました。</span><br><br>
AGENCY : BOOMER / PRODUCE : Naoyuki Akiba (BOOMER) / PROJECT MANAGEMENT : Yuta Fukano (BOOMER) / ART DIRECTION : Yoshihiro Kato (OFFIBA) / WEB DIRECTION : Tatsuya Mizuguchi (IN FOCUS) / WEB DESIGN : Wang Shuqiang (IN FOCUS) / DEVELOPMENT : Taro Yoshimura (baqemono) / PHOTOGRAPHY : Tetsuo Kashiwada / STYLIST : Kondo Tomomichi / HAIR＆MAKE : yui / WRITER : Rui Konno</p>
<p><video src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/88c1c720-b50c-4c2d-9600-8d57616c34a4/why996_1.mp4" controls poster="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/d99e12e0-e9de-4d42-ae33-4aceee982e6e/why996_poster.webp"></video></p>
<p><img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/62d15e09-8091-405b-a2d2-915b93568b98/why996_2.webp" alt="why996_2.webp"></p>


New Balance 996 35周年スペシャルコンテンツ Why 996？

NB GREY

<p>WEB DESIGN : Wang Shuqiang / PROJECT MANAGEMENT : Keita Yamamoto</p>
<p><video src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/18a98df9-09de-491c-a098-0d92092d6fc1/thehope_5.mp4" controls 
poster="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/c4002850-ba9c-4d5d-b6db-0d29545d2f5c/thehope_poster.webp"></video></p>
<p><img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/5749f249-b48d-4734-80a8-2622a613b82b/thehope_sp.webp" alt="thehope_sp.webp"></p>
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<p><img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/b5103f7d-9424-437b-ae0a-9e63e59e7d1d/thehope_1.jpg" alt="thehope_1.jpg"><br>
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/3fce52c2-3908-440e-85dc-f69423642fce/thehope_2.jpg" alt="thehope_2.jpg"></p>
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<p><img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/409c3e31-237f-46d5-84a8-e7a7c16db2b5/thehope_3.jpg" alt="thehope_3.jpg"><br>
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/54715e42-ceed-48a7-81d2-a39b6ef00539/thehope_4.jpg" alt="thehope_4.jpg"></p>
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Produced the official website for "THE HOPE", one of the largest HIPHOP festivals in Japan, headlined by ¥ellow Bucks, PUNPEE, and Chamina.

THE HOPE

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