Since its birth in 1988, the &quot;996&quot; has been loved by people as a long-selling model representing New Balance. The special website has been launched. AGENCY : BOOMER / PRODUCE : Naoyuki Akiba (BOOMER) / PROJECT MANAGEMENT : Yuta Fukano (BOOMER) / ART DIRECTION : Yoshihiro Kato (OFFIBA) / PHOTOGRAPHY : Tetsuo Kashiwada / WEB DIRECTION : Tatsuya Mizuguchi (IN FOCUS) / WEB DESIGN : Wang Shuqiang (IN FOCUS) / DEVELOPMENT : Taro Yoshimura (baqemono) / WEB PROJECT MANAGEMENT : Keita Yamamoto (IN FOCUS)
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Since its birth in 1988, the "996" has been loved by people as a long-selling model representing New Balance. The special website has been launched.

New Balance 996 New Standard

CREATIVE DIRECTION : Atsushi Kaneishi (IN FOCUS) / PRODUCE / PROJECT MANAGEMENT : Kento Inada (IN FOCUS) / WEB DIRECTION : Atsushi Kaneishi (IN FOCUS) / WEB DESIGN : Wang Shuqiang (IN FOCUS) / FRONT-END / CMS : Hiroki Goto (IN FOCUS) / FRONT-END / WEBGL : Taro Yoshimura (baqemono) / TECHNICAL SUPPORT : Junya Ohara (IN FOCUS) / CREATIVE PRODUCE : Tadamasa Iguchi (IN FOCUS)
<video src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/12841674-879f-4222-ba32-4c1b9a1774c4/humanmade-short.mp4" controls
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<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/38a679ae-b747-4d44-acdb-f8bdce1c2ae0/HM_1.webp" alt="HM_1.webp">
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/ea905605-b136-48e0-b3e0-d6de4a4ebd38/HM_SP.webp" alt="HM_SP.webp">

About HUMAN MADE Inc. Based on the mission, “Born from creative inspiration, made with heart and humanity,” the company fuses the latest culture of the streets with a deep reverence of the past, to create items and experiences that give rise to new culture.

HUMAN MADE

Goldwinが展開するオリジナルブランド、「NEUTRALWORKS.」のアウター特集がローンチ。NEUTRALWORKS. は、スポーツライフスタイルで24時間を過ごしたい人たちのココロとカラダをニュートラルに整え、いつでも動き出せる “READY” な状態へとサポートするブランドです。ビジュアルのアートディレクションとWebデザインを担当。ウエアの重なりと質感にフォーカスして、「ココロとカラダを包み込むアウターの心地よさ」を表現しました。
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/9dbf349c-fa34-41b3-8aad-3b04b12325b3/main_1.jpg" alt="main_1.jpg"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/d5db4661-1353-4e7b-b74f-a9272cc7e657/main_2.jpg" alt="main_2.jpg"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/d5fd74c2-b540-402a-a51a-0b32c207f45e/main_3.jpg" alt="main_3.jpg"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/aa982818-b56d-4c95-9e94-0af58af01eec/main_4.jpg" alt="main_4.jpg"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/ec3cd58e-690e-4231-ba4b-e289ddb7ba3e/main_5.jpg" alt="main_5.jpg"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/07929894-8783-4a1b-bae7-cc2e254af822/main_6.jpg" alt="main_6.jpg"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/eedf3cc9-e250-4f4c-b3e1-fd44d0477341/kv.jpg" alt="kv.jpg"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/4c46812b-d6d4-4ebf-b7d6-87bd22e8bdb7/main_7.jpg" alt="main_7.jpg"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/9b0b0507-43c1-4015-bc76-8db18bb7e3a7/SP.png" alt="SP.png">
ART DIRECTION : Wang Shuqiang (IN FOCUS) 
CREATIVE PRODUCE / PROJECT MANAGEMENT : Kento Inada (IN FOCUS) 
PHOTOGRAPHY : Kurosawa Kanto 
STYLIST : Sekiya Takayuki 
HAIRMAKE : Dong Bing 
MODEL : Mbenda Franck Theo, Demary Celia , Miyasita Hinata 
TEXT : Yohsuke Watanabe (IN FOCUS) 
PRODUCE : Yuki Sakamoto 
WEB DIRECTION : Wang Shuqiang (IN FOCUS) 
WEB DESIGN : Wang Shuqiang (IN FOCUS), Sakurako Yamada (IN FOCUS) 
CREATIVE DIRECTION : Atsushi Kaneishi (IN FOCUS)

NEUTRALWORKS.

アニエスべーの2024年クリスマスキャンペーン「Holiday in Paris」にて、スチール撮影、ダイアリーデザインの制作、アートディレクションを担当しました。同キャンペーンでは、5組のキャストによる冬の新作コレクション紹介や、2025年の占いコンテンツなど、多彩なデジタルコンテンツを展開。パリの街並みを舞台に、イルミネーションやツリーで彩られた季節感あふれる世界観を表現し、アニエスべーらしい心躍るクリスマスを発信しています。Webサイト全体では、ゴールドの星をキーモチーフに、クリスマスの雰囲気とアニエスべーの世界観を融合させた表現に。ギフトコレクションページではフランスのホリデー感を意識したスチール撮影で商品を魅力的に伝え、占いコンテンツではサイト内のデザインに加え、ギフト用ダイアリーも制作しました。
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/20ac709e-b216-4592-86ed-766b6e6fd3fb/main_01.webp" alt="main_01.webp"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/96e85aad-61af-4ca2-8dd9-8bdf5613f605/main_02.webp" alt="main_02.webp"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/e1c6c752-2bc2-440a-8034-400e9cfa0673/main_03.webp" alt="main_03.webp"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/0a026255-ea7a-4bdb-b5c5-f20cbc4e6b7d/main_04.webp" alt="main_04.webp"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/f9486399-2a9b-407c-a5e5-4d6534702aa2/main_05.webp" alt="main_05.webp"> 
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/89407816-5f3e-4b50-b50f-18dae8777fe3/agnesb_sp.png" alt="agnesb_sp.png">
CREATIVE DIRECTION ：Atsushi Kaneishi (IN FOCUS) 
PROJECT MANAGEMENT : Riona Yamamoto (IN FOCUS) 
Web Site 
WEB DIRECTION : Atsushi Kaneishi (IN FOCUS) 
WEB DESIGN : Miho Nagatsuka (IN FOCUS) , Ayumi Watanabe (IN FOCUS) 
PROGRAMMING : Yuta Abe (IN FOCUS) 
Photo 
ART DIRECTION : Wang Shuqiang (IN FOCUS) 
PRODUCE : Yohsuke Watanabe (IN FOCUS) ,Shiori Saeki (IN FOCUS) 
PHOTOGRAPHY : Teruo Horikoshi (TRON) 
STYLING : Sarina Tanaka 
PROP STYLING：Shizuka Aoki 
HAIR&amp;MAKE-UP : Yuko Aoi (LESEN) 
MODEL : Jeremy (WEST) , Balderie (WEST) 
PRODUCTION MANAGEMENT : Shiori Saeki (IN FOCUS) 
Graphic 
ART DIRECTION : Wang Shuqiang (IN FOCUS) 
DESIGN : Wang Shuqiang (IN FOCUS)

agnès b.「Holiday in Paris」

NB GREY

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