FRAGMENT UNIVERSITY

2024

Campaign Site

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MUSIC
Hiroshi Fujiwara

CREATIVE DIRECTOR
Soichiro Minagawa（HAKUHODO Kettle）
BUSINESS PRODUCER
Taishi Sagara（HAKUHODO）
PLANNER
Miyako Sugiura（HAKUHODO Kettle）
COPYWRITER
Kinari Shiowaki（HAKUHODO Kettle）
MOVIE
DIRECTOR
Taiju Nakajima (IN FOCUS)
DIRECTOR OF PHOTOGRAPHY
Ryosuke Sato
OFFLINE EDIT
Taiju Nakajima (IN FOCUS)
ONLINE EDIT
Miho Tanaka (IN FOCUS)
COLORIST
Max Golomidov
MIX
Yudai Iwata（WAV+）
PRODUCTION MANAGER
Tomoyuki Ishizaki (IN FOCUS)
PRODUCER
Tadamasa Iguchi (IN FOCUS)
WEB
DIRECTOR
Atsushi Kaneishi (IN FOCUS)
DESIGNER
Atsushi Kaneishi (IN FOCUS), Wang Shuqiang (IN FOCUS)
PROGRAMMING
Yuta Abe (IN FOCUS), Junya Ohara (IN FOCUS)
GRAPHIC
DESIGNER
Atsuhiro Ito (IN FOCUS)

AGENCY
HAKUHODO inc., HAKUHODO Kettle inc.
PRODUCTION
IN FOCUS inc.

Other

  • New Balance 996 New Standard

    Since its birth in 1988, the "996" has been loved by people as a long-selling model representing New Balance. The special website has been launched.

  • ASOBISYTEM

    The corporate website of "Asobi System," a culture production company that supports "HARAJUKU CULTURE" and other proudly made-in-Japan content and creates new "asobi" in the world, has been renewed.

  • New Balance 996 35周年スペシャルコンテンツ Why 996？

  • NB GREY

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