Since its birth in 1988, the &quot;996&quot; has been loved by people as a long-selling model representing New Balance. The special website has been launched. AGENCY : BOOMER / PRODUCE : Naoyuki Akiba (BOOMER) / PROJECT MANAGEMENT : Yuta Fukano (BOOMER) / ART DIRECTION : Yoshihiro Kato (OFFIBA) / PHOTOGRAPHY : Tetsuo Kashiwada / WEB DIRECTION : Tatsuya Mizuguchi (IN FOCUS) / WEB DESIGN : Wang Shuqiang (IN FOCUS) / DEVELOPMENT : Taro Yoshimura (baqemono) / WEB PROJECT MANAGEMENT : Keita Yamamoto (IN FOCUS)
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Since its birth in 1988, the "996" has been loved by people as a long-selling model representing New Balance. The special website has been launched.

New Balance 996 New Standard

CREATIVE DIRECTION : Atsushi Kaneishi (IN FOCUS) / PRODUCE / PROJECT MANAGEMENT : Kento Inada (IN FOCUS) / WEB DIRECTION : Atsushi Kaneishi (IN FOCUS) / WEB DESIGN : Wang Shuqiang (IN FOCUS) / FRONT-END / CMS : Hiroki Goto (IN FOCUS) / FRONT-END / WEBGL : Taro Yoshimura (baqemono) / TECHNICAL SUPPORT : Junya Ohara (IN FOCUS) / CREATIVE PRODUCE : Tadamasa Iguchi (IN FOCUS)
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About HUMAN MADE Inc. Based on the mission, “Born from creative inspiration, made with heart and humanity,” the company fuses the latest culture of the streets with a deep reverence of the past, to create items and experiences that give rise to new culture.

HUMAN MADE

フランス版ミシュランガイドで3つ星を5年連続獲得した小林圭の世界観を投影したレストラン「KEI Collection PARIS」が、虎ノ門ヒルズステーションタワーの最上階に位置する「TOKYO NODE」にオープン。素晴らしい夜景を堪能できるこの場所では、素材の力を最大限に引き出すガストロノミックな前菜の数々と、「火入れ」にこだわり抜いた肉や魚、野菜の料理をお愉しみいただけます。 IN FOCUSはWebサイトや映像、スチール撮影といったクリエイティブ領域を担当しました。 レストランのコンセプトは「大人の遊び場」。厳選された素材が放つ存在感、小林シェフの哲学を感じる料理や空間を通して、KEI Collection PARISの魅力をぜひご覧ください。
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Web 
WEB DIRECTION : Atsushi Kaneishi (IN FOCUS) / ART DIRECTION : Atsushi Kaneishi (IN FOCUS), Wang Shuqiang (IN FOCUS) / WEB DESIGN : Wang Shuqiang (IN FOCUS) / PROGRAMMING : Yuta Abe (IN FOCUS) / PRODUCE : Kento Inada (IN FOCUS) / PROJECT MANAGEMENT : Riona Yamamoto (IN FOCUS) 
Movie 
DIRECTION : Yoshinori Kataoka (IN FOCUS) / PRODUCE：Kazuki Sekiyama (IN FOCUS) / PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS) / OFFLINE EDIT : Yoshinori Kataoka (IN FOCUS) / CINEMATOGRAPHY : Ryo Saito (NOT FOUND) / LIGHTING DIRECTION : Ryo Ueda / COLOR GRADING : Max Golomidov (DIGITAL GARDEN) / MUSIC : Tamon Fujimi / NARRATION : Steve Wiley 
Photo 
PHOTO DIRECTION : Atsushi Kaneishi (IN FOCUS), Wang Shuqiang (IN FOCUS) / PRODUCTION MANAGEMENT : Yohsuke Watanabe (IN FOCUS) / PHOTOGRAPHY : Kim Yansu (YOIN), Taijun Hiramoto, Takehiro Goto 
PRODUCE : Toshihiro Saito (Saito &amp; Co.)

KEI Collection PARIS, a restaurant projecting the world view of Kei Kobayashi, winner of three stars in the French Michelin Guide for five consecutive years, is now open at TOKYO NODE, located on the top floor of Toranomon Hills Station Tower.
Here, with a spectacular night view, you can enjoy a variety of gastronomic appetizers that bring out the best of the ingredients, as well as meat, fish, and vegetable dishes that are carefully prepared using “fire-roasting” techniques.

KEI Collection PARIS

Goldwinが展開するオリジナルブランド、「NEUTRALWORKS.」のアウター特集がローンチ。NEUTRALWORKS. は、スポーツライフスタイルで24時間を過ごしたい人たちのココロとカラダをニュートラルに整え、いつでも動き出せる “READY” な状態へとサポートするブランドです。ビジュアルのアートディレクションとWebデザインを担当。ウエアの重なりと質感にフォーカスして、「ココロとカラダを包み込むアウターの心地よさ」を表現しました。
<img src="https://storage.googleapis.com/p_63dc8cc23571a77add6a69ee/9dbf349c-fa34-41b3-8aad-3b04b12325b3/main_1.jpg" alt="main_1.jpg"> 
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ART DIRECTION : Wang Shuqiang (IN FOCUS) 
CREATIVE PRODUCE / PROJECT MANAGEMENT : Kento Inada (IN FOCUS) 
PHOTOGRAPHY : Kurosawa Kanto 
STYLIST : Sekiya Takayuki 
HAIRMAKE : Dong Bing 
MODEL : Mbenda Franck Theo, Demary Celia , Miyasita Hinata 
TEXT : Yohsuke Watanabe (IN FOCUS) 
PRODUCE : Yuki Sakamoto 
WEB DIRECTION : Wang Shuqiang (IN FOCUS) 
WEB DESIGN : Wang Shuqiang (IN FOCUS), Sakurako Yamada (IN FOCUS) 
CREATIVE DIRECTION : Atsushi Kaneishi (IN FOCUS)

NEUTRALWORKS.

GARNI, which offers jewelry and accessories that are hand-crafted by the designer himself, has renewed its brand website with the hope that its products will play a supporting role in enhancing the radiance of those who wear them. 
 WEB DIRECTION : Tatsuya Mizuguchi (IN FOCUS) / WEB DESIGN : Wang Shuqiang (IN FOCUS) / PROJECT MANAGEMENT : Kento Inada (IN FOCUS) / PHOTO DIRECTION : Yohsuke Watanabe (IN FOCUS) / PHOTOGRAPHY : Sodai Yokoyama / STYLING : Kumiko Sannomaru / HAIR&amp;MAKE-UP : Kie Kiyohara (beauty direction) / MODEL : Mairyn Miller (unknown), Vanya B (wizard)
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GARNI, which offers jewelry and accessories that are hand-crafted by the designer himself, has renewed its brand website with the hope that its products will play a supporting role in enhancing the radiance of those who wear them.

GARNI

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